NEW NEUTRALS

Embrace the art of simplistic silhouettes, clean lines, and neutral hues that never go out of style.

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Timeless essentials with a contemporary twist

Inspired by Scandinavian minimalism and abstract modernism, this collection is all about timeless essentials with a contemporary twist. These classical yet ultra-modern accessories will perfectly compliment your everyday and work wear, and the fashiontech wearables add a modern and unique touch to your collection. Fill your wardrobe with simplistic silhouettes, clean lines and neutral hues to last forever. nnAt IDEAL OF SWEDEN, it is our belief that there is always reason to build upon classic silhouettes. While a timeless nude might never go out of style, times change and new technological as well as aesthetic inventions are constantly being introduced. We wanted this season’s accessories to reflect the ongoing evolution of neutral staple pieces and make sure to add a signature twist to our very own collection of timeless classics – creating a collection that caters to your unique essence and self-expression. You’ll find everything from sophisticated shoulder bags that play on the duality of sophisticated taupe hues and trendy assymetrical buckles, minimalistic AirPods bags with colourblocked neutrals and gold hardware detailing, to mobile cases with elegant yet daring floral prints.nnAs is the case for all of IDEAL OF SWEDEN’s products, all new pieces in the New Neutrals collection are crafted from 100% ethical and animal-free materials and adhere to the highest quality standards.

Our products are compatible with the following phone models: iPhone 12 Pro , iPhone 12 , iPhone 12 Pro Max , iPhone 12 Mini , iPhone 11 Pro Max , iPhone 11 Pro , iPhone 11 , iPhone XS , iPhone XS Max , iPhone XR , iPhone X , iPhone SE (2020) , iPhone 8 , iPhone 8 Plus , iPhone 7 , iPhone 7 Plus , iPhone 6/6s , iPhone 6/6s Plus , iPhone 5/5s/SE , Samsung Galaxy S21 , Galaxy S21 Plus , Galaxy S21 Ultra , Galaxy S20 , Galaxy S20 Plus , Galaxy S20 Ultra , Galaxy S10 , Galaxy S10+ , Galaxy S10e , Galaxy S9 , Galaxy S9+ , Galaxy S8 , Galaxy S8+ , Sony Xperia XZ3 , Xperia XZ2 , Xperia XZ2 Compact , Huawei P30 , P30 Pro .