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WELCOME TO THE SPRING SUMMER ‘21 COLLECTION

Another year. Another spring. Another opportunity to start anew. IDEAL OF SWEDEN’s Spring Summer ‘21 collection is a celebration of Spring in its truest, simplest form. The collection offers an extensive range of timeless pieces, including classic printed designs, an atelier assortment of handcrafted vegan leather products, and a new Unity collection: an ensemble focusing on sophistication, function and versatility. With signature, airy colourways and all-new designs, Spring Summer ‘21 embraces the long-lasting light of the summery months, and at its core is an embodiment of the brand’s native Scandinavian heritage.nnn

“Spring Summer ’21 truly captures the zest of new beginnings as we face a global era of change. Remaining true to our design philosophy of contemporary leading-edge style whilst bearing no limits to our creative horizons has rendered into SS21 becoming one of our most exciting collections to date.”

nnn- Joachim Lindström & Filip Ummer, Co-FoundersnnThe Stockholm design team drew inspiration from the hope that the new season brings. There are brighter days ahead, not only in the sense of Spring, sunshine and warmth but also that of the light at the end of the tunnel which is drawing ever closer. This sense of eternal optimism is translated into each new design and is what shapes the Spring Summer ‘21 collection. Delicate, organic, and beautifully detailed, this season’s craftsmanship is a true testament to the brand.

The Spring Summer ‘21 prints include five stunning designs inspired by luxurious marbles, florals, and this season’s most desirable colours. IDEAL OF SWEDEN is evermore transforming the little details too, as selected designs will be accentuated with silver hardware, an exciting new testament that is wholly unique to the brand. They are available in iconic classic pieces - fashion cases, Qi chargers, ring mounts, cables, and AirPods cases. Whether it’s swirls of mint, water paint pinks, or even tie-dye neutrals, these prints are the perfect additions to one’s Spring and Summer wardrobe. Effortlessly elevate a summery outfit, naturally match your fresh spring days with an equally fresh accessory, and with their timelessness and versatility, they will maintain on-trend throughout the later seasons too.

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